Matt's had many phone calls and compliments since this week's two-page spread in The Hull Daily Mail.
Since opening our third shop outside St Stephen's Shopping Centre in Hull, just in time for the Christmas Market, life has become busier and busier for The Hull Pie.
But still, Matt is a visionary and already has his eyes set firmly on the future, and the local press have been very supportive of his ambitions...
'I'd love to be official pie maker for Hull City – the Pie Of the Tiger!' Matt told the paper's Ian Midgley. An impassioned City fan, Matt hardly ever misses a game, even when he is working 70 hours a week on the business, he still makes time for The Tigers.
As a kid, Matt dreamed of being a footballer just like many little boys. But the next best thing is surely to have your own business affiliated with the club and loved by other fans.
Such an opportunity would also help take The Hull Pie to the next level. With thousands of fans from other cities visiting the stadium every week or so throughout the season, it's a great way to expand the brand on a national level.
Many ideas in the pipeline...but for now, you can read the rest of the article here.